ChurnRisk puts the customers with the most revenue at stake first. Open a warning to see what changed, where the evidence came from, and what your team can do next.
Ranked by dollars
The risk board
See the account that could cost you the most at the top.
Each row keeps risk, revenue at stake, confidence, and the next step separate. Filter by account owner, segment, or reason.
Sample data. A synthetic risk board on invented accounts, not a customer's.
Customer and riskRevenue at stakeConfidence
Henderson Industrial Risk tier: RiskRevenue at stake: $184,230Confidence: HighWhat to do: Reorder 34 days past this buyer's own cadence. Two unanswered replies since March 11.
Northlake Packaging Risk tier: WatchRevenue at stake: $92,480Confidence: HighWhat to do: Corrugated volume steady. Stretch film moved elsewhere over two quarters.
Rivet and Sons Risk tier: HealthyRevenue at stake: $61,900Confidence: MediumWhat to do: On cadence and on terms. Nothing to do.
Acme Fabrication Risk tier: UnknownRevenue at stake: $47,110Confidence: Coverage 38 percentWhat to do: No mailbox connected for this account owner. Not enough visibility to assess.
One page per account
Customer 360
Open a customer and see the account history in one place.
Order changes, unanswered emails, open issues, and past follow-ups sit on one timeline. Nobody has to reconstruct the account from memory.
Sample data. A single account timeline on synthetic distributor data.
Customer 360 timeline for a sample account
When
What happened
Where it came from
Feb 4
Reticulated foam ordered on cadence, fourteenth consecutive month.
Invoice 20841
Mar 11
Short shipment raised by the buyer. No reply from us since.
Email thread
Mar 26
Quote issued for 3.0lb sheet. Not converted.
Estimate 3312
Apr 2
Reticulated foam stops. The 1.8lb line continues at steady volume.
Invoice history
Apr 30
Reorder now 34 days past this account's own cadence.
Invoice history
May 6
Purchasing contact replaced. The new buyer is in no thread with your team.
Email thread
Show the work
The source is one click away
Open the invoice, order gap, or email behind any warning.
Ordered every 3 weeks for 14 months. Nothing for 9 weeks. No seasonal pattern at this time of year.
If an email signal cannot produce a matching quote, ChurnRisk downgrades it instead of presenting it as fact.
Sample data. An evidence panel with the verbatim quote from a synthetic source thread.
Unresolved complaint, high severity
"We are still waiting on the credit for the short shipment. This is the second time I have had to ask."
What this is based on
Quoted verbatim from the connected thread, linked back to the source message
A signal that cannot produce a matching quote is downgraded, not shown
Human approval
Nothing goes out until you say so
ChurnRisk can draft the follow-up. You can change it, approve it, or throw it away. Live email delivery is not enabled yet.
If a plan has several steps, you see the whole plan first. When one step fails, the rest stop.
Sample data. One invented intent, three planned steps, nothing sent.
1
Reply to the short shipment thread
Drafted for the rep and held for review. Live tenant-mailbox delivery is not enabled yet.
2
Schedule the check-in call
Held for the following Tuesday, with the preparation card attached.
3
Log the outcome
Written to the account record once the call has a disposition.
What we can see
Know what is missing
If ChurnRisk cannot see a mailbox or order channel, it lowers confidence and names the gap.
The coverage page names the connected sources and the gaps for each customer.
Sample data. Coverage and the confidence cap it sets, on invented accounts.
Per-customer visibility and the confidence it allows
Customer
What we can see
Reading
Henderson Industrial
Books connected. Two mailboxes connected.
Coverage 91 percent
Northlake Packaging
Books connected. One mailbox still pending.
Coverage 64 percent
Acme Fabrication
Orders placed by phone to the counter. No mailbox for this owner.
Coverage 38 percent
What came of it
Did the customer come back?
Record what happened, even when the answer is no.
You confirm whether ChurnRisk deserves credit. The product records losses and no-change outcomes too.
Sample data. Attribution states on invented outcomes.
Retention outcomes with attribution states, on sample data
Customer
What was approved
What happened next
Attribution
Northlake Packaging
Reply to the short shipment thread, approved by the rep
Thread resolved. Ordering resumed on cadence
Credit confirmed by you
Acme Fabrication
No action recommended at low confidence
Coverage improved after a mailbox was connected
No credit claimed
Harbor Supply Co
Check-in call placed by the account owner
Volume did not return
Recorded as lost
Connected systems
Start with the books and inbox
ChurnRisk reads accounting history and only the team mailboxes you choose.