A seasonal job is missing
A campaign ran in the same month for several years, and the usual brief has not arrived.
Printing and signage
Notice the campaign that did not come back this year.
Print work is irregular until you look at the client's own calendar. ChurnRisk compares jobs with the right prior period, then checks whether briefs, proofs, and approvals tell the same story.
Built for jobs and campaigns, with year-over-year comparisons instead of a generic inactivity clock.
How the work repeats
The repeat cycle hides inside project work
One client orders event graphics every spring. Another refreshes safety signage after an annual audit. A third sends small collateral jobs all year. Those rhythms cannot share one overdue rule.
The useful warning is usually a missing repeat: the September campaign that never briefed, print stopping while installs continue, or quote volume falling in the department that used to buy most often.
Useful changes
What a printer can catch before the sales report
The same-period comparison matters more than a short trailing window.
One category disappeared
Signage installs continue while recurring print or promotional work stops.
Approvals slow down
Proof rounds sit longer, feedback becomes sparse, or a familiar marketing contact leaves the thread.
Quotes stop converting
Quote volume or acceptance falls against the same client's earlier campaign cycle.
Warning examples
The warning should name the campaign window
These examples use the printing pack's own job language.
They ran this campaign every September for three years. It is September and no brief has arrived.
Signage installs continue this year. Recurring collateral jobs stopped after the last annual cycle.
The last two proofs waited much longer for approval. The marketing contact who approved earlier runs is no longer on the thread.
Illustrative warning copy. Figures and events are sample data from the industry pack.
False alarms
Irregular work needs context before a call
A missing job is only useful when the old rhythm was real.
The event moved
A conference or product launch can shift months and take the related print work with it.
A campaign ended as planned
One large campaign should not become the baseline for future years when it was always a one-off job.
The budget year changed
Marketing spend can pause around a client's year end without saying anything about the supplier relationship.
The contact moved internally
A buyer may leave one department and keep working elsewhere in the same company.
ChurnRisk does not chase a campaign with a clear external cancellation, and it keeps one lapse from creating duplicate outreach across departments.
Connector limits
Portal work can make the inbox look quieter than it is
The printing pack stays at low to medium confidence without the missing job channels.
What ChurnRisk can read today
QuickBooks can show job counts, category mix, average job value, estimates, and the same period last year. Connected mailboxes can show briefs, proof delays, turnaround complaints, and contact changes.
What remains outside the record
ChurnRisk does not connect to web-to-print portals or an agency intermediary's system. It also cannot see when a client has brought print capability in-house unless the books or a connected thread reveal it.
Web-to-print work outside the connectors caps confidence at 55%. Jobs routed through an agency cap it at 60%, and suspected in-house capability caps it at 70%. The page shows the ceiling beside the warning.
Read the current connection boundaries for QuickBooks and Gmail or Outlook. The How It Works page explains how missing data becomes an unknown instead of a healthy reading.
Monday workflow
Check the calendar before sending a follow-up
The page brings the prior cycle and current thread into one review.
Match the prior period
Compare this month or campaign window with the same point in earlier years.
Separate the category
See whether print, signage, promotional work, or installs changed while the rest of the client stayed active.
Read the job trail
Open the latest brief, estimate, proof, and approval thread before deciding why the work is late.
Choose one owner
Prepare a seasonal pre-brief email or a call to the right department. One person approves the contact.
See the full product workflow, including evidence, confidence, and approval before any customer contact.
Related industries
Compare other project and production rhythms
Packaging and fabrication
For custom items that repeat against a tooling and production cadence.
Agencies
For retainer use and project briefs that move through client teams.
Compare plans on Pricing, or use the demo to test one account with labeled sample data.
Put this year's missing jobs beside last year's calendar.
Start with your own job history, or book a walkthrough around one client whose usual campaign never arrived.
QuickBooks and selected mailboxes are the current sources. Web-to-print portals are not connected.
